Sal Lalani
Vice President of Client Services

Sal’s leadership, design prowess and effective communication position her as a highly valuable asset to client teams and TVS alike. With experience serving large-scale mixed-use projects, she has developed a keen understanding of the infrastructural requirements of developments and an exceptional ability to create significant urban landscapes out of small details.
In her newest role as VP of Client Services, Sal oversees all aspects of client relations, actively contributing to the industry’s brand experience of TVS. She steers the quality of design solutions from the outside-in and inside-out, leveraging her extensive experience as a practice leader to prioritize client goals at the onset of projects, and ensuring the project develops consistently with those goals. This pivotal hybrid role is crucial in driving client-centric solutions that showcase demonstrated value to the client and the built environment. Sal leads project programming, providing oversight on the overall customer experience, establishing optimum ratios of spaces and helping the team benchmark the design from a qualitative and quantitative perspective.
Tapping her personal experience as a small-scale housing developer to inform a firsthand understanding of her client’s business goals, Sal always keeps her finger on the pulse of the diverse markets served by TVS. She has a personal interest in how zoning policy can help and hurt equitable land-use, development and design.
Sal has also been actively involved with ULI for more than a decade through signature programming such as housing design and policy summits.
As a designer, Sal has a propensity for identifying relevant industry, social and cultural trends, and translating those trends into her work. Her experience with urban revitalization work via the adaptive reuse of existing urban buildings to right fit the market demand helps to foster resilience through responsible and density optimized land use. Sal believes that the current industry buzzword of “resilience” is more than doing the right thing – it has market value, which once highlighted to the owner, become the obvious right thing.
Having lived in several different countries, Sal’s travel has given her an instinct for space making at urban/masterplanning scale. With a background in interior design and architecture, Sal considers the built environment holistically and integrated. In addition, her prior experience as a Senior Project Manager for several large and complex projects demonstrates a high level of proficiency in managing design and contract deliverables while consistently addressing her client’s needs.
As testament to Sal’s passion innovation in the built environment, she and her husband named their daughter Zaha after the late architect Zaha Hadid, whom they respect and admire deeply.
Education
Master of Architecture, Georgia Institute of Technology, 2011
Bachelor of Science in Interior Design, Cornell University, 2005