People

Alex is a licensed interior designer passionate about transforming spaces within the sports and retail sectors. Her approach centers on developing strong, cohesive concepts that define an environment and guide the user's experience. With a significant portion of her career rooted in hospitality design, she brings a unique lens to sports venues, infusing them with a refined sense of comfort and distinct identity. Alex also specializes in the sourcing and design of custom FFE (furniture, fixtures, and equipment) and bespoke lighting solutions, recognizing these elements as fundamental in crafting truly unique, impactful, and defining narratives within each space. She is driven by the challenge of creating spaces that not only function beautifully but also resonate emotionally and is always seeking opportunities to learn and innovate. Outside of her professional endeavors, she finds joy in expressing her creativity through fashion and personal style, drawing constant inspiration from both her travels and the unique details found in local surroundings.