The Media and the Message: New GRP Media Headquarters
For GRP Media, a Chicago-based media planning and buying agency, having an office space that supports a variety of work styles to keep employees happy and productive and to attract new talent is essential. They needed an environment that allowed for quiet, focused work and extra places to support coming together to learn, socialize and teach. tvsdesign was brought in to listen to its needs and re-imagine a space that could enhance its business and maximize real estate investment.
Much of the existing conditions in the new lease space were transformed into a highly functional workplace with colorful design additions, carefully selected lighting and a variety of closed and open meeting spaces, including the bright café area with views of the towering skyline along the Chicago River and the bustling activity on the Magnificent Mile.
Inspiration for the new design came in the form of media content—words, symbols, shapes, photos and graphics that are the fabric of GRP Media’s work. Work stations and offices are positioned in a way that is approachable without being distracting, allowing employees to accomplish more without feeling isolated. The new headquarters are a place that is a medium for outstanding productivity and a visual representation of its brand and culture.