Spotlight On: Bentley Chicago Showroom

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This manufacturer of contract carpet products relocated their Chicago showroom out of the Merchandise Mart to an adjacent 4 story century old building within the Kinzie Design Center. Selected for its loft character and daylight windows at both ends of the space, the 3,500 sf showroom is defined by sandblasted rustic brick walls and exposed wood framing.

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The design team made the most of the loft setting and rustic qualities of the space. Exposed beams and brick provide texture and clean ceiling planes provide contrast and rhythm. Reclaimed wood floors are whitewashed to showcase their simplicity while providing contrast to the walls and highlighting the carpet on display. A dramatic wall of movable partitions defines zones that allow visitors to focus on individual product groups. Striking millwork islands provide additional storage and flexible spaces for display and entertaining.

Clean glass walls at the back of the space and an inset area rug provides contrast as well as a boundary for the showroom’s meeting room. The new Chicago showroom succeeds both as dynamic space and a neutral backdrop that allows the carpet to be the focal point

tvsdesign engages in a highly collaborative design process where we honor their voice, bring insight through experience, and generate inspired, creative solutions that will celebrate their products. To learn more about our Showroom expertise, click here, or visit