More than 100,000 sf of hospitality inspired premium clubs and amenities

TVS created 250,000 sf of hospitality-inspired premium clubs, suites and concourse zones that reinvented the game day experience. The client wanted an iconic, unparalleled fan experience that would get fans off their sofas and away from the convenience of their home environments. The new stadium had to be compelling enough to keep the fan coming back. The result more than met the client’s desire – guests are arriving early to the game and leaving late, enjoying all the stadium has to offer. A testament to this response is that more food and beverage is sold now before the beginning of the game than was sold during the entire game at the old Georgia Dome. The stadium’s distinct hospitality-driven spaces provide options that appeal to a variety of demographics, serving as multifunctional alternative revenue streams and elevate the guest experience. The client wanted these premium spaces to become the benchmark for best in class spaces, not only in the sports and entertainment industry, but across all luxury guest services industries. Today’s stadium-goers are seeking memorable, authentic and highly personalized experiences that deliver the unexpected.