Following on extensive renovations overseen by TVS in 2009 in the wake of tornado damage, the convention center interiors studio undertook a comprehensive replacement of carpet throughout the remainder of the entire Georgia World Congress Center campus in 2018 including all public concourse, meeting and banquet spaces. With a goal to maximizing the participation of regional vendors, TVS created multiple carpet patterns and colorways to provide wayfinding and branding opportunities for the three principal exhibition zones resulting in a mountain – forest- ocean palette of patterns and colors reflective of the diverse landscape of the nation’s fourth state. The three new colorways also provided an overall rebranding opportunity for the entire GWCC campus