Our core expertise is in design, renovation and repositioning of full service hotels.

Franklin Marriott Cool Springs is a stone’s throw from the nation’s heartbeat, Nashville, Tennessee. Originally built in 1998, the hotel connects to the city’s main conference center, boasting 29,000 sf of guest space. In 2014, the client, Davidson Hotels & Resorts, partnered with TVS to identify underlying brand challenges, integrate creative solutions and create an authentic Southern experience within the contemporary standards of a Marriott hotel. They subsequently embarked on a full revamp of the lobby lounge and bar, secondary public areas and refreshed the look of the guest rooms. TVS developed a color palette inspired by denim indigo over an array of warm grey neutrals to evoke the effortless and casual authenticity of the area. The hotel took on an entirely new ambiance with open space, upgraded amenities, and an overall modern and fresh design appeal that still captures the heart of the Southern essence that has always been the core of the hotel.