A Flexible, Customized Fan Experience

With the totality of history available at one’s computer, cultural centers can no longer house historically significant artifacts in static ways. The design itself needs to contribute to the visitor experience, meaningfully evoking all the passion fans already feel for their college team. The customized fan experience starts at the door. As guests enter the building they walk through an entry tunnel where silhouetted football players run next to them, the cheers of a crowd in the background. Next, the main atrium, called The Quad, features a 55-foot wide, 29-foot tall wall containing the helmets of every NCAA football team in the country—more than 750 in total. The fan is then encouraged to engage with different areas around the museum. The second floor of the building, directly above The Quad, features a 52-foot touchscreen wall that will customize content to the fan. Furthermore, The 45-yard turf field features a regulation-sized goal post and interactive football activities, urging fans to find out how high they can jump or far they can push a linebacker. Designed to accommodate after hours events, the spaces can be transformed to serve a variety of functions and provide a second-revenue stream that maximizes the potential of the technology and infrastructure investment.