1230 Peachtree Street, Promenade Tower

Remaining relevant amongst a new construction boom

Location
Atlanta, Georgia
Completion Date
2023
Area and Attributes
- Front building garden - Back building garden and social spaces - Pedestrian bridge - Lobby bistro - Coffee cafe - Bike room - Fitness center - Wellness wing - Conference center - Refreshed elevator cabs
Service Type
Full service planning, architecture and interior design
Originally built in 1989, the Promenade building was a co-ownership property with AT&T as 50% owner and tenant in the building. The balance was designed to promote occupancy of professional service tenants. AT&T departed, and the property became a full multi-tenant occupancy. The building location is uniquely positioned adjacent to the Woodruff Arts Center and convenient to the Marta transit system. It also boosts one of the few urban garden plazas in the city that serves as its primary tenant entry experience. In 2020, TVS was selected by Cousins Properties to create a transformative design modification to the building to revitalize its character and market attractiveness for new technology and progressive creative tenants. The scope of work dramatically embraced the large volume lobby by converting the central stair hall to a new gathering terraced seating environment with wood clad planter feature repurposed from trees previously taken from the site. The entirety of the ground floor was changed form a simple passage to elevators to a grand social gathering area with variety of options supported by a coffee shop, Café Bistro along with a new expanded fitness center. A new amenity conference center and wellness area was also added on the third floor. The interior commons area flows through the glass façade to a significantly redesigned exterior garden area with new numerous work and social settings. With the challenges of a southern facing façade the full glass elevation at the garden level is being replaced with new VIEW glass that will automatically change its shade density over the course of the day providing enhanced comfort. The entire entry walk canopy structure walk was replaced with a new straight two level passage the enables accessibility directly to the second level public area as well as access to the adjacent 1200 Peachtree property also owned by Cousins and currently under repositioning as well.