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Three Must-See Features of the College Football Hall of Fame


A sit-down with the tvsdesign architect behind the landmark

Here in the South, there’s nothing quite as revered and reveled in as college football. From the season’s opening weekend to bowl game time, thousands of fans across the country are firing up the grill, decking out in their team’s gear and watching the big game with family and friends. For many college football fans, it’s a community experience that we look forward to each Autumn.

The newest Atlanta landmark, College Football Hall of Fame, pays homage to the legacy and tradition of college football and certainly inspires the nostalgia that accompanies a love of the Good Game. Within its first year of opening, the Hall of Fame has seen enormous success, welcoming visitors from all across the country through its doors and hosting countless events on its indoor football field. It’s a truly unique space, built to convert from day play time to black tie at night. With so much to see and do in this space, the best authority on the must-see spots would be the Man with the Plan (or project architect) Kevin Gordon, one of our principals at tvsdesign. I recently sat down with him to talk about his three favorite site features: the building entrance, Game Day Theatre and the indoor football field.

The Entrance

When guests first walk through the doors of the College Football Hall of Fame, they enter the facility to the sounds and site of a team of football players digitally running their way into the building alongside them.  Visitors are immediately immersed in the college football experience, especially after registering your Fan Pass (ticket) at the end of the entrance tunnel. The impressive helmet wall, with the helmets of every college football team represented, is programmed to light up with your team’s helmet after registering your Fan Pass. “The RFID technology located in each Fan Pass signals to the screens and exhibits around you, displaying your team when you’re near. It is a custom experience for each visitor, no matter where they’re from, and it’s a really welcoming feature and has been widely embraced by Hall of Fame visitors,” said Gordon. The RFID chip technology located in the Fan Pass is responsive throughout the facility. Screens and exhibits will light up with your team’s highlights as well as using it as a scavenger hunt-type tracker for earning points and learning trivia throughout the space.

Game Day Theatre


The 140-seat Game Day Theatre at College Football Hall of Fame is no ordinary theatre. Guests are treated to an ultra-high definition experience while watching the film “The Game of Your Life” as narrated by former college football players and coaches. “The film is great on its own, but the extreme horizontal viewing lends itself to the experience of viewing it, making the movie highly immersive.  We wanted visitors to feel like they’re on the field with the players on the screen, hearing the sounds of the sport and the roar of the crowd. We’re really proud of the technology that went into making the theatre such an immersive experience,” said Gordon.  ESPN hosted an exclusive screening of their five-part series Snoop & Son: A Dad’s Dream at the Game Day Theatre, which was attended by Snoop Dogg.

The Football Field


The 45-yard indoor football field is the most interactive attraction at the Hall of Fame. Visitors can run classic drills on the field with staff just like their favorite players. But when the Hall of Fame closes to visitors for the day, it’s frequently opening its doors again hours later to host events on the field. “We designed a meeting and event venue that happens to also have a major daytime function,” said Gordon. “The indoor football field is meant to easily transform into a banquet space.” The Hall of Fame has hosted over 250 corporate, civic and private events with a guest count of anywhere from 150 to 3,500 attendees.

At tvsdesign, we’re proud to call College Football Hall of Fame one of our own. It’s an immersive experience that exhibits the history and legacy of a beloved sport. We hope that you’ll feel inspired to make a visit to this Atlanta landmark. Congratulations on a year of great success, College Football Hall of Fame!

For more information on the College Football Hall of Fame, visit their website here.

Learn more about the process of designing and building the Hall of Fame.

Cultural Arts, Design, Featured News, wokrplace /

tvsdesign Wins Three ASID GA Design Excellence Awards


The ASID Georgia Design Excellence Awards are held annually to recognize design community trailblazers for achievements that improve our daily lives. This year, Patricia Richey, Paula Carr Wideman and Elizabeth Levine were nominated for Interior Design’s HiP Awards at NeoCon (Honoring Industry People).

Architecture, Convention, Cultural Arts, Featured News, Homepage Banner /

Construction Update: Ningxia Conference Center

Cover copy


Construction continues on the Ningxia International Conference Center, located in the heart of the Yinchuan Yuehai Bay Central District of Business (CDB) Center.

The Conference Center will be the new home to the China-Arab National Economic Trade Forum held each year in Yinchuan.

Kevin concept sketch

The design concept is inspired by both Chinese and Arabic cultural elements. The primary feature is the use of the circle and the square. In both cultures, pure geometries have had significant influence throughout history.

In China, the ancient coin, for example, is a strong metaphor for harmony between heaven (the circle) and earth (the square).

In the Muslim culture, the combination of the circle and the square is called the Mandala Motif, and is recognized as the unifying intermediary between the material and the spiritual world.






“The architecture of the Ningxia Conference Center was inspired by ancient Chinese metaphors and strong Islamic artistic patterns, harmoniously merging elements of both cultures,” says tvsdesign Senior Project Architect Rob O’Keefe. “We designed the facility around a central outdoor courtyard, an element that becomes the nucleus of the center, where people will meet, share knowledge and develop new ideas.”

Click here to read more about the Ningxia International Conference Center, or visit

Architecture, Convention, Cultural Arts, Design, Featured News, Homepage Banner, Urban Planning /

Construction Update: College Football Hall of Fame

Photo Nov 20, 3 10 34 PM (1)

Photo Nov 20, 2 40 15 PMWith only a few weeks left in the 2013 NCAA College Football season, the design and construction team behind the National College Football Hall of Fame in Atlanta, Georgia are relentlessly working towards completing the project in time for the 2014 season.

The iconic museum is taking form as a concrete and steel structure with the exterior glass and metal panel enclosure soon to follow. Photo Nov 20, 2 31 48 PM



The faceted steel structure will hold the gameday theater and the Hall of Fame – offering views across Centennial Olympic Park and down Marietta Street.  The form of the building can best be seen walking north along Marietta street, or for an overall view of its relationship to Centennial Olympic Park take a ride on the new Ferris Wheel.

Photo Nov 20, 3 10 34 PM (1)

You can help support the efforts to bring the National College Football Hall of Fame to it’s new home in Atlanta by purchasing a brick paver that will be set into the sidewalk in front of the museum.  For additional information on brick purchasing (and a live feed of the construction process) visit

Click here for more information on the College Football Hall of Fame, or visit

Architecture, Cultural Arts, Design, Featured News, Interiors /

‘Windy City Girls’ take on Music City


Good chemistry at tvsdesign means not only supporting our clients, but supporting and celebrating our projects internally within our team.

Last week, tvsdesign Chicago‘s Danielle McCoy and Anya Robson took a tour of our recently finished project, Music City Center in Nashville, Tennessee.


We feel so fortunate to have had the opportunity to explore the Music City Center in Nashville! When we first arrived, we were mesmerized by the sheer volume of the space”.


“As we progressed in our exploration, we enjoyed finding the concept incorporated throughout the design, from the architecture to the finest detail in finishes”.



“The shared experiences of indoor and outdoor spaces created a variety of environments to incorporate and enjoy the surrounding environment that Nashville offers. Amazing job to all who had a hand in this project”!


Architecture, Cultural Arts, Design, Featured News, Higher Education, Homepage Banner, Interiors /

Sykes Chapel wins COD+A’s 2013 Art Award


University of Tampa’s Sykes Chapel has won the 2013 CoD+A Award for it’s successful integration of commissioned art into interior and architectural spaces.P-00819-000-003

The CoD+A Awards strive to recognize the importance of collaboration, and honor the design and art professionals whose collective imaginations create the public and private spaces that inspire us.

The architecture and design of Sykes Chapel was meant to elicit spiritual, sensory and emotional responses by building users. The play of sunlight through skylights, stained art glass and light scattering prisms uplift the visual senses.

Q-00819-000-083The boldly designed glass windows in the contemporary meditation room and in all the hallway entry doors are the work of Guy Kemper, an internationally known U.S.-based glass artist. In describing his work, Kemper explains that “If students will set a moral compass and grow, the sky is the limit.

University of Tampa President, Ronald L. Vaughn, believed the holistic development of students would be enhanced by programs and a facility that helps students examine and reflect upon the kind of person they want to be and the purpose of their lives.

It’s difficult to understand the world and different cultures without an understanding of world religions,” Vaughn says. “Religion permeates U.S. history, almost every culture and the lives of billions of people, politics, and countless decision made throughout the world.

Throughout the design and construction process, tvsdesign conducted an incredible amount of research and paid thoughtful attention to detail to ensure the Sykes Chapel and Center for Faith and Values will be a special place for generations to come.Q-00819-000-077

We used our global perspective to design the architecture of the Chapel Center    to express values of faith and spirituality common to all cultures,” said Robert R. Balke, principal with tvsdesign. “The Sykes Chapel and Center for Faith and Values is a unique project for the University and we were honored to be part of the team that brought this from inspiration to reality.

Click here to learn more about Skyes Chapel at the University of Tampa,  or visit

For more information on Guy Kemper, visit www.kemperstudio.comQ-00819-000-023

Architecture, Cultural Arts, Design, Featured News, Interiors /

Architectural Products Deems Scottish Rite Headquarters ‘The New Gothic’


Property of TVS, Inc.

Architectural Products magazine chose the new Scottish Rite Cathedral Headquarters for their August ‘Project Deconstruction’ feature story.

The award-winning new 62,000 sq. ft. facility provides a unique representation of timeless ‘journey’, celebrating the organization’s history. Welcoming and uplifting spaces convey the strength and mystery of traditions, while transcending the image and symbolism into the future.

This was truly a collaborative relationship through the design/build process. “This design was inspired by our clients.” says Marc Adleman, Principal at tvsdesign, “We wanted them to inspire us to interpret their vision”.



Design Challenges:

  • Provide a timeless design celebrating the organization’s history
  • Create welcoming and uplifting spaces conveying the strength and mystery of traditions
  • Create operational clarity through the interior progression

Innovative Solutions:

  • Masonic symbols are interpreted and referenced at multiple scales to tell the story of Free Masonry and the Scottish Rite through the  forms of the building and interior space; the circulation organized around the Grand Hall; the architectural detailing and materials selections.
  • The “Jewel Box” quality of the building is created by clear, low-E glass, minimizing the buildings visual impact, promoting openness, and modernizing historic elements of the design.

Big Ideas designed to the smallest detail. The historic spirit of Freemasonry is celebrated in every aspect of this timeless project.

Read the article from Architectural Products:

Click here for more information on the Scottish Rite Cathedral Headquarters, or visit

Cultural Arts, Featured News, Homepage Banner /

College Football Hall of Fame to break ground in Atlanta in late January

College Football Hall of Fame

NCAA.COM recently reported on the Jan 28th. groundbreaking for the tvsdesign Convention studio’s latest project, the College Football Hall of Fame in Atlanta.

The site is in the park area downtown near the Georgia Dome and World Congress Center, also projects by tvsdesign. The museum is expected to attract around 500,000 visitors per year, according to studies by Atlanta Hall Management.

Click here to read the full article from NCAA.COM

Click here for more information on the College Football Hall of Fame, or visit