JW MARRIOTT BUCKHEAD: RENOVATION
ABOUT THE PROJECT
In the vibrant Buckhead district of Atlanta, the JW Marriott has been a mainstay for the business traveler for many years. tvsdesign was asked to help reposition the hotel to retain its market share in the area. As one of the first domestic JW Marriott properties to incorporate the new brand standard, the guestrooms and lobby were renovated to express the upscale urban warmth that has become the hallmark of the brand.
DESIGN GOALS, STRATEGY & RESULTS
The guestrooms were transformed and updated to allow the guest to feel at home while being pampered in luxurious materials and colors. All systems were upgraded to provide state of the art in-room guest amenities. The guest experience was completely reexamined on the lobby level, and a streamlined registration area provides an immediate welcome to the guests. The lobby’s public space and circulation areas were unified with enhanced lighting, carpet, and a new lobby bar that invites the guest to linger awhile and enjoy a grand level of hospitality. tvsdesign converted an underutilized three-meal restaurant into an intimate multipurpose space that can be opened to accommodate larger events, host a board meeting or serve a world-class luncheon in an intimate dining space.