IMPROVING THE TENANT EXPERIENCE:
3 TIPS TO UNCOVER HIDDEN ROI

It’s no secret that today’s tenants are willing to pay more for amenities that improve their experience and lifestyle. Today’s renters expect a convenient, flexible experience in their housing that can be personalized to meet their needs. Investing in a smart programmatic approach can mean happier tenants and a very real impact on your bottom line:

IMPROVING THE TENANT EXPERIENCE:
3 TIPS TO UNCOVER HIDDEN ROI

It’s no secret that today’s tenants are willing to pay more for amenities that improve their experience and lifestyle. Today’s renters expect a convenient, flexible experience in their housing that can be personalized to meet their needs. Investing in a smart programmatic approach can mean happier tenants and a very real impact on your bottom line:

IMPROVING THE TENANT EXPERIENCE:
3 TIPS TO UNCOVER HIDDEN ROI

It’s no secret that today’s tenants are willing to pay more for amenities that improve their experience and lifestyle. Today’s renters expect a convenient, flexible experience in their housing that can be personalized to meet their needs. Investing in a smart programmatic approach can mean happier tenants and a very real impact on your bottom line:

Tip 1

Engaged Spaces:

Empty, underutilized spaces feel uninviting to touring future residents. Single-use programs that only get used at certain times, such as an after-hours wine bar, will always feel empty and unappealing on a leasing walk. Combine functionality of spaces based on times of day, and think critically with your design team about cross-pollinating your programming. Infusing these spaces with a separate “daytime” program, like a coffeehouse or workplace will activate these spaces throughout the day while making them more dynamic and interesting.

Tip 2

Intuitive Parking:

For many properties, parking is the first impression left on a future tenant. Be sure that the site plan and garage layout offer simple navigation for drivers. Consider upgrading paint and lighting at entryways as well as future tenant parking spaces, along with a clear path to the leasing office.

Tip 3

Wellness:

Renters are overwhelmingly seeking apartments with spaces that improve and promote health and wellness. Wellness programming such as optimized access to daylight, improved noise conditions for better sleep or offering standing desks in your business center is in high demand. Long gone are the days where tenants are satisfied with basic gym equipment. A holistic 360 view of wellness integrated throughout the entire building program not only attracts tenants, but can act as an additional stream of revenue.

Tip 1

Engaged Spaces:

Empty, underutilized spaces feel uninviting to touring future residents. Single-use programs that only get used at certain times, such as an after-hours wine bar, will always feel empty and unappealing on a leasing walk. Combine functionality of spaces based on times of day, and think critically with your design team about cross-pollinating your programming. Infusing these spaces with a separate “daytime” program, like a coffeehouse or workplace will activate these spaces throughout the day while making them more dynamic and interesting.

Tip 2

Intuitive Parking:

For many properties, parking is the first impression left on a future tenant. Be sure that the site plan and garage layout offer simple navigation for drivers. Consider upgrading paint and lighting at entryways as well as future tenant parking spaces, along with a clear path to the leasing office.

Tip 3

Wellness:

Renters are overwhelmingly seeking apartments with spaces that improve and promote health and wellness. Wellness programming such as optimized access to daylight, improved noise conditions for better sleep or offering standing desks in your business center is in high demand. Long gone are the days where tenants are satisfied with basic gym equipment. A holistic 360 view of wellness integrated throughout the entire building program not only attracts tenants, but can act as an additional stream of revenue.

Tip 1

Engaged Spaces:

Empty, underutilized spaces feel uninviting to touring future residents. Single-use programs that only get used at certain times, such as an after-hours wine bar, will always feel empty and unappealing on a leasing walk. Combine functionality of spaces based on times of day, and think critically with your design team about cross-pollinating your programming. Infusing these spaces with a separate “daytime” program, like a coffeehouse or workplace will activate these spaces throughout the day while making them more dynamic and interesting.

Tip 2

Intuitive Parking:

For many properties, parking is the first impression left on a future tenant. Be sure that the site plan and garage layout offer simple navigation for drivers. Consider upgrading paint and lighting at entryways as well as future tenant parking spaces, along with a clear path to the leasing office.

Tip 3

Wellness:

Renters are overwhelmingly seeking apartments with spaces that improve and promote health and wellness. Wellness programming such as optimized access to daylight, improved noise conditions for better sleep or offering standing desks in your business center is in high demand. Long gone are the days where tenants are satisfied with basic gym equipment. A holistic 360 view of wellness integrated throughout the entire building program not only attracts tenants, but can act as an additional stream of revenue.

TRANSFORMING TIPS INTO ACTION

HOME AT THE BATTERY

Located within the Beltline Overlay along the popular East Side Trail, 500 North Avenue represents an innovative repackaging of office space designed to attract a young labor force that values connectivity, sustainability and a unique urban experience.

690
TOTAL UNITS
MARIETTA
GEORGIA

HOME AT THE BATTERY

Located within the Beltline Overlay along the popular East Side Trail, 500 North Avenue represents an innovative repackaging of office space designed to attract a young labor force that values connectivity, sustainability and a unique urban experience.

690
TOTAL UNITS
MARIETTA
GEORGIA

HOME AT THE BATTERY

Located within the Beltline Overlay along the popular East Side Trail, 500 North Avenue represents an innovative repackaging of office space designed to attract a young labor force that values connectivity, sustainability and a unique urban experience.

690
TOTAL UNITS
MARIETTA
GEORGIA

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