Creating Memorable Showroom Experiences

Showrooms provide an extraordinary opportunity to showcase brand identity and product in a creative and engaging way. High performance spaces provide tangible results for our clients.

Brand identity in a showroom environment is and immersive experience integrated into a physical environment. Each showroom must be uniquely created for its location while reinforcing a brand identity that celebrates  the client’s products in a creative, inspiring and memorable way.

The Herman Miller Los Angeles, for example, is a showroom environment directly reflective of the company’s dedication to improve the human experience wherever people work, heal, learn and live through environmentally responsible design.

The Geiger Chicago Showroom was party of the Company’s desire to expand its’ brand presence in the Chicago market by co-sharing space with its’ corporate parent, Herman Miller. The challenge was to maintain design consistency and still respect the two brands’ individuality.

Kimball International chose tvsdesign to provide an environment that would showcase the company’s story and feature its’ four distinct brands.  As employees and visitors journey though the office, the story of Kimball International is featured illustrating its history, its people and the progressive diversity of the company.

We must also remember that sustainable solutions an integral component  of the design process. The result is an elegant showroom is elegant, fluid and rich in refined detail with a sense of craft and exceptional environmental responsibility.

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