In 2011, Swarovski, an international high end lighting manufacturer, relocated its presence from Plattsburgh, New York to a showroom space in the Dallas Market Center that reflects their commitment to high design and branded products.
The 9,000 square foot space occupies a corner location in a newer portion of the Dallas Market Center providing a more enhanced presence in the Market Center than the client's former showroom space. Two suites were combined to create a gracious light filled space that welcomes customers. Due to the new location, which is farther away from many of the competitor showrooms, it was critical that the new showroom design be unique and a draw for customers.
A faceted glass storefront design immediately sets the space apart from the adjacent showrooms while establishing a unique design language. The faceted design references the client's dedication to the craftsmanship of producing premium crystals and is a unifying theme throughout the dual branded showroom. A mirrored graphic film along the glass storefront draws on the curiosity of the passerby while controlling views into the interior.