Architecture, Hospitality, Interiors /

What Guests Want from Hotel Restaurants


39 million U.S. travelers choose a destination based on the availability of culinary activities, while another 35 million seek out culinary activities after a destination is chosen.

Architecture, Cultural Arts, Uncategorized /

Three Must-See Features of the College Football Hall of Fame


A sit-down with the tvsdesign architect behind the landmark

Here in the South, there’s nothing quite as revered and reveled in as college football. From the season’s opening weekend to bowl game time, thousands of fans across the country are firing up the grill, decking out in their team’s gear and watching the big game with family and friends. For many college football fans, it’s a community experience that we look forward to each Autumn.

The newest Atlanta landmark, College Football Hall of Fame, pays homage to the legacy and tradition of college football and certainly inspires the nostalgia that accompanies a love of the Good Game. Within its first year of opening, the Hall of Fame has seen enormous success, welcoming visitors from all across the country through its doors and hosting countless events on its indoor football field. It’s a truly unique space, built to convert from day play time to black tie at night. With so much to see and do in this space, the best authority on the must-see spots would be the Man with the Plan (or project architect) Kevin Gordon, one of our principals at tvsdesign. I recently sat down with him to talk about his three favorite site features: the building entrance, Game Day Theatre and the indoor football field.

The Entrance

When guests first walk through the doors of the College Football Hall of Fame, they enter the facility to the sounds and site of a team of football players digitally running their way into the building alongside them.  Visitors are immediately immersed in the college football experience, especially after registering your Fan Pass (ticket) at the end of the entrance tunnel. The impressive helmet wall, with the helmets of every college football team represented, is programmed to light up with your team’s helmet after registering your Fan Pass. “The RFID technology located in each Fan Pass signals to the screens and exhibits around you, displaying your team when you’re near. It is a custom experience for each visitor, no matter where they’re from, and it’s a really welcoming feature and has been widely embraced by Hall of Fame visitors,” said Gordon. The RFID chip technology located in the Fan Pass is responsive throughout the facility. Screens and exhibits will light up with your team’s highlights as well as using it as a scavenger hunt-type tracker for earning points and learning trivia throughout the space.

Game Day Theatre


The 140-seat Game Day Theatre at College Football Hall of Fame is no ordinary theatre. Guests are treated to an ultra-high definition experience while watching the film “The Game of Your Life” as narrated by former college football players and coaches. “The film is great on its own, but the extreme horizontal viewing lends itself to the experience of viewing it, making the movie highly immersive.  We wanted visitors to feel like they’re on the field with the players on the screen, hearing the sounds of the sport and the roar of the crowd. We’re really proud of the technology that went into making the theatre such an immersive experience,” said Gordon.  ESPN hosted an exclusive screening of their five-part series Snoop & Son: A Dad’s Dream at the Game Day Theatre, which was attended by Snoop Dogg.

The Football Field


The 45-yard indoor football field is the most interactive attraction at the Hall of Fame. Visitors can run classic drills on the field with staff just like their favorite players. But when the Hall of Fame closes to visitors for the day, it’s frequently opening its doors again hours later to host events on the field. “We designed a meeting and event venue that happens to also have a major daytime function,” said Gordon. “The indoor football field is meant to easily transform into a banquet space.” The Hall of Fame has hosted over 250 corporate, civic and private events with a guest count of anywhere from 150 to 3,500 attendees.

At tvsdesign, we’re proud to call College Football Hall of Fame one of our own. It’s an immersive experience that exhibits the history and legacy of a beloved sport. We hope that you’ll feel inspired to make a visit to this Atlanta landmark. Congratulations on a year of great success, College Football Hall of Fame!

For more information on the College Football Hall of Fame, visit their website here.

Learn more about the process of designing and building the Hall of Fame.

Architecture, Convention, Design, Featured News /

Principal Rob Svedberg Featured in PCMA Convene Magazine’s “The Inside-Out Convention Center”

Principal Rob Svedberg

Five years ago, PCMA Convene Magazine called on leading convention center architects to describe their predictions for the future of convention centers. tvsdesign’s Rob Svedberg was one of the architects. In “The Inside-Out Convention Center,” these same architects reflected on their predictions and the current state of convention center design. Svedberg’s thoughts on the move from iconic to unique architectural design in the convention center segment depict a positive change in the industry. Read more…

Architecture, Design, wokrplace /

The Media and the Message: New GRP Media Headquarters


For GRP Media, a Chicago-based media planning and buying agency, having an office space that supports a variety of work styles to keep employees happy and productive and to attract new talent is essential. They needed an environment that allowed for quiet, focused work and extra places to support coming together to learn, socialize and teach. tvsdesign was brought in to listen to its needs and re-imagine a space that could enhance its business and maximize real estate investment.

Much of the existing conditions in the new lease space were transformed into a highly functional workplace with colorful design additions, carefully selected lighting and a variety of closed and open meeting spaces, including the bright café area with views of the towering skyline along the Chicago River and the bustling activity on the Magnificent Mile.

Inspiration for the new design came in the form of media content—words, symbols, shapes, photos and graphics that are the fabric of GRP Media’s work. Work stations and offices are positioned in a way that is approachable without being distracting, allowing employees to accomplish more without feeling isolated. The new headquarters are a place that is a medium for outstanding productivity and a visual representation of its brand and culture.

Architecture, Convention, Featured News, Homepage Banner /

Music City Center Receives LEED NC v2.2 Gold!


03187_000_N323_webviewNashville’s Music City Center has been awarded LEED NC v2.2 Gold certification for new construction by the U.S. Green Building Council. The rating system is a globally recognized symbol of excellence in sustainable buildings.


Photo courtesy of Nashville’s News Channel 5

At 1.2 million square feet, Music City Center is one of the largest building to receive LEED Gold certification this year. Some of the features that led the certification include:

  • The 178,000sf vegetative roof counteracts urban “heat island” effect and helps to slow rain water runoff into enormous water tanks, resulting in an 80% reduction of water use.
  • Baffles in the ceiling capture the south sun for better natural light in the facility
  • Efforts have been made to design the building for ease of recycling
  • Deep overhangs and glazing manage sunlight and shade





“The project and design team did an incredible job making LEED certification a top priority, and I know the Music City Center staff has continued to focus on environmental stewardship in day-to-day operations,” Mayor Karl Dean said. “We set out with an original target of LEED Silver, and I am extremely proud of the team for surpassing that goal and achieving LEED Gold certification. Green buildings like this one are key to driving our city and our economy toward a more sustainable future and to helping us reach our goal of being the greenest city in the Southeast.”


Music City Center was a design collaboration with tvsdesign/Tuck-Hinton Architects/Moody Nolan, Inc. Since it opened in May 2013, the Music City Center has hosted more than 250 events with over 300,000 attendees.


Click here to read more about the sustainability efforts at Music City Center, or visit


Architecture, Convention, Cultural Arts, Featured News, Homepage Banner /

Construction Update: Ningxia Conference Center

Cover copy


Construction continues on the Ningxia International Conference Center, located in the heart of the Yinchuan Yuehai Bay Central District of Business (CDB) Center.

The Conference Center will be the new home to the China-Arab National Economic Trade Forum held each year in Yinchuan.

Kevin concept sketch

The design concept is inspired by both Chinese and Arabic cultural elements. The primary feature is the use of the circle and the square. In both cultures, pure geometries have had significant influence throughout history.

In China, the ancient coin, for example, is a strong metaphor for harmony between heaven (the circle) and earth (the square).

In the Muslim culture, the combination of the circle and the square is called the Mandala Motif, and is recognized as the unifying intermediary between the material and the spiritual world.






“The architecture of the Ningxia Conference Center was inspired by ancient Chinese metaphors and strong Islamic artistic patterns, harmoniously merging elements of both cultures,” says tvsdesign Senior Project Architect Rob O’Keefe. “We designed the facility around a central outdoor courtyard, an element that becomes the nucleus of the center, where people will meet, share knowledge and develop new ideas.”

Click here to read more about the Ningxia International Conference Center, or visit

Architecture, Convention, Featured News, Urban Planning /

COBO Center Renovations on display during the International Auto Show


Road and Track magazine interviewed our Convention Center Principal, Andrew McLean, to discuss how Detroit’s COBO Center renovations have set the stage for economic rejuvenation in downtown Detroit, starting with the 2014 North American International Auto Show.

With 700,000 square feet of exhibit space, COBO Center boasts one of the largest contiguous exhibit floor spaces in North America and is the 19th largest convention center in the country. COBO’s modernization of its meeting banquet space will make the center significantly more marketable boosting the economic impact for the city as additional conventioneers patronize the city’s hotels, restaurants and entertainment venues.

How Detroit almost lost its auto show

Architecture, Convention, Featured News, Homepage Banner, Hospitality, Urban Planning /

Music City Center in Nashville Drives Economic Success


New convention center generated $26.4 million economic impact in first quarter of operation.

Since opening its doors in May, Nashville’s $585 million, 1.2-million-square-foot Music City Center has given the city a beacon for development and anchored a renaissance in downtown Nashville.

In its first quarter since opening, Music City Center‘s 100 events led to more than 18,000 hotel room nights and generated $26.4 million in economic impact. It is also the catalyst for more than $1 billion in new development in Nashville’s burgeoning SoBro neighborhood, located South of Broadway.
Music City Center was a collaboration among the architecture firms tvsdesign, Tuck Hinton Architects and Moody Nolan; the construction team of Bell/Clark/Harmony; and the Nashville mayor’s office.

The result is a center that is more than just a place for meetings. It is a place that encompasses the spirit of Nashville and Tennessee.

There was a lot of care taken to create a place that reflects the best features of the city and brings them down to the human scale,” said Kevin Gordon, principal with tvsdesign. “We’ve designed convention centers all over the world, including three of China’s largest convention centers and four of the five most popular U.S. convention centers. There really isn’t anything else like Music City Center in the world.”

And developers have taken notice. Two new hotels have already opened near the convention center. Another hotel, several restaurants and a 41-story mixed-use tower also are under development.

Even before opening last May, Music City Center reached an event booking goal that yielded 1 million hotel room nights at downtown hotels. It hopes to reach that same mark this year, too. The center’s more than 100 events already hosted have included the Nashville International Auto Show and the fan experience for the 2013 CMA Music Festival.


Click here for more information on Music City Center, or visit

Architecture, Design, Featured News, Homepage Banner, Retail, Urban Planning /

Construction Update: Mall Plaza Egaña



Mall Plaza Egaña is one of four retail projects tvsdesign is creating for developer and mall operator, Mall Plaza, which will set a new standard for progressive and sophisticated retail in Chile.

Mall Plaza Egaña is surrounded by small scale, low‐rise urban residential buildings, single family home, and was designed to recapture the role of the community’s “central marketplace.” With careful placement of the various mixed-use components, the surrounding community was not only retained, but enhanced.

The new mall will feature:

  • 5-levels of shopping in a sustainable environment
  • Multiple levels of underground parking
  • Large rooftop terrace
  • Large Food Court with beautiful views to the cityscape and mountains

Below, recent construction photos show Mall Plaza’s vision becoming the most progressive shopping experience in Latin America.


Architecture, Convention, Design, Featured News /

Music City Center Reflects Its Country Music Roots


Music City Center Reflects Its Country Music Roots